'I Spy, With My Magic Eye' in Hong Kong Business
17 October 2005
The monthly publication â€˜Hong Kong Businessâ€™ has featured Swann Communications in its â€˜Information Technologyâ€™ section of the October edition. The article, headed â€˜I spy, with my magic eyeâ€™ profiles company founder and Chairman, David Swann, and explores Swannâ€™s target market of business and home security monitoring.
The article was written by Geoffrey Somers following a meeting with Mr Swann and reports on Swannâ€™s recent set up in Hong Kong â€˜as a springboard of aggressive expansion across South China, the Asia-Pacific region and globallyâ€™.
The article further explores the companyâ€™s move to Hong Kong. Mr. Swann explains that â€˜â€the conditions are ideal for us to further expand out international sales and distribution network from our new base in Hong Kongâ€™â€. The article reports that Swann is counting on a surge in sales from its bold move into Asia and is confident that turnover will more than double this year and continue growing in coming years. Swann admits to achieve this the company needs to be in Hong Kong â€˜â€œto deliver the best quality support to our vendor partners and customersâ€â€™.
Mr. Swann reflects on various instances where CCTV surveillance can prevent dishonesty, intruders, saboteurs and even terrorists. â€˜â€Iâ€™m positive some factory operators over the border would get a nasty surprise if they installed secret surveillance equipment and were able to observe what actually takes place behind their backsâ€â€™, said Mr. Swann. Other scenarios at home and in business are also covered in the article.
Lastly, the article commented on the Swann range. â€˜The company also produces a wide range of do-it-yourself security products for the homeâ€™. Swann foresees a big market among owners of luxury homes where hidden cameras are strategically placed around the home to constantly monitor what is taking place on the premises.
The article featured a â€˜break outâ€™ on Swann that included:
â€˜â€We believe in what I term the â€˜Opening Box Experienceâ€™ for all purchasers. We insist that everything is simplified to the very basics once the buyer opens his purchase. We use simple yet attractive â€˜blisterâ€™ packaging with a specially clear and precise quick-start manual of assembly and operating instructions inside. These are already in English, German and Spanish, and soon will be in Chinese and French.â€â€™
â€˜Swann has also produced a 13-minute video on DVD for resellers to demonstrate how easy â€˜Do it Yourselfâ€™ security can be for homes and businesses.â€™
â€˜So what new products will soon be â€œswanningâ€ around on the shelves of all these international outlets? â€œPlenty of them, and each as exciting as the next,â€ replies David Swann. â€œIâ€™d really like to tell you more but weâ€™re great believers in security. For everybody, especially ourselves.â€â€™
The October 2005 edition of â€˜Hong Kong Businessâ€™ is out now throughout the SAR and within the region. For more information on Swann visit www.swann.com.au.
Link: The monthly publication â€˜Hong Kong Businessâ€™ has featured Swann Communications in its â€˜Information Technologyâ€™ section of the October edition. The article, headed â€˜I spy, with my magic eyeâ€™ profiles company founder and Chairman, David Swann, a
|01 November 2007