Swann's growth strategy including personnel changes, a subsidiary company and new Hong Kong office have been analysed in the 22 August 2005 edition of CRN. The magazine reports that Swann "has initiated a major international expansion plan".
The article, written by Byron Connolly, reports "With an office in Hong Kong - often touted as the regional centre for Asia-Pacific - the company would look to enter China and India by the end of the year on the back of an expected boom for closed circuit television (CCTV) products."
They added, "Ron Lane, the new CEO at Swann Communications in Australia, said the company was on a 'massive expansion route' and was hoping to double in size (for revenue) every year for the next five years."
The article reported Swann's sales expectations: "Globally, Swann expected to report sales revenue of between US million and US million this financial year. Around 75 percent of these revenues would be generated from international markets, Lane said".
CRN continued: "Swann expected CCTV to grow strongly due to concerns about vandalism, crime and even terrorism. CCTV products were used in the arrest of suspected terrorists following the recent bombings in London. The company recently signed an agreement with an unnamed supply partner that would allow it to develop products exclusively for some of the world's largest retailers. Swann was targeting the top 200 retailers around the world, Lane said."
"Although sales of Swann's traditional IT products such as modems and USB peripherals were still strong, the growth market was security, Lane said." The article also reported that Swann's financial position is good, "'We're in a strong financial position', he said".
"It is believed that the CCTV market worldwide is potentially worth around US billion. Last year, only 2.4 percent of Australian households installed any type of surveillance and security infrastructure and similar numbers were being reported overseas, Lane said."
CRN targets channel business leaders reselling and distributing IT and security solutions. The August 22 edition is out now. Also, visit http://www.itnews.com.au/newsstory.aspx?CIaNID=19617.
Source: CRN â€“ August 22, 2005